By becoming too well-known a product can lose its distinctiveness. The Trademark Association calls this problem “genericide.” Marlin Connelly gives some examples:
*All facial tissue is called “Kleenex;”
*Any gelatin dessert is “jello,”
*Any clear, sticky tape is “scotch tape,”
*Any carbonated drink is a “coke,”
*Any adhesive bandage is a “band-aid.”
This has happened to the words “Christian” and “Christianity.”
Once a brand name for a definite product, it is now used by the world for any kind of vague religiosity connected loosely with the historical Christ. Doctrines that in Bible times were black and white, are now gray and faded. Practices that were then commanded are now optional. The rigid New Testament ethical code is now fluid and accommodating.
Churches of Christ are calling all those who claim the name of Christ back to the Bible. Let’s be of “one mind,” “one judgment,” and have “no divisions” among us (I Cor. 1:10). Let’s all preach one body, one Spirit, one hope, one Lord, one faith, one baptism, one God and Father of all (Eph. 4:4-6). Let’s unite upon the solid truth of Scripture (I Cor. 3:10, 11). Let’s put away the doctrines and commandments of men (Mk. 7:79). Let’s teach God’s plan of salvation, offer worship heavenward that reflects God’s desires rather than man’s entertainment preferences, and have lifestyles that reflect God’s holiness (e.g., Acts 8:35-40; Jn. 4:24; 1 Pet. 1:16). In short, let’s all be “one” (Jn. 17:21).
Don’t lose your trademark.
“But Ye are a chosen generation, a royal priesthood, an holy nation, a peculiar people…’ (1 Pet. 2:9).